Webinar

The Content Challenge and DAM’s

This virtual event will be open to all WPP operating company client facing leaders across client management, production, commercial, new business and technology.

Happened on May 07th 2020 @ 04:00PM GMT

Publishing personalized content on multiple channels is a priority for over 95% of global marketing leaders, according to a Sitecore and a recent SoDA 2019 report. Every brand wants to do it faster and more efficiently.

The building blocks of these personalised experiences are focused on having the right content available across all channels including websites, social pages, blogs, instore, broadcasting, paid media and commerce. But they exist in a myriad of sources that are disconnected and siloed between different channels and departments.

Clients are increasingly focused in developing capabilities that enables them to structure their content for these channels, personas, local markets and any other permutation, making assets available and ultimately accessible for any team member or channel, wherever they are, or the channel exists.

As WPP and our clients tackle the increasing demand for data-driven, complex, effective content production and personalised experiences, Sitecore and the WPP Sitecore Alliance operating companies Wunderman and Cognifide will talk to how DAM’s and specifically Content Hub capabilities enable clients across all of WPP to overcome the content challenges, enabling the volume and quality of content required to excite and delight consumers at every touchpoint.

This virtual event will be open to all WPP operating company client facing leaders across client management, production, commercial, new business and technology.

Please register via the form provided, we will be delighted confirm your place and share Live-Stream details.

Agenda, Tuesday 7th of May 2020.

Upcoming May 5th, 2020. Sign up!
You can sign up to grab a seat and we’ll keep you posted about updates.

Sitecore Content Hub is a platform dedicated to delivering outstanding customer experiences through consistent, personalized content. And it covers the entire content lifecycle, from planning, authoring and collaboration, through management and curation, to publication, personalization and feedback.

By plugging you into the Content Hub, WPP can bring clients entire content creation process together.

It’s a platform that enables you to structure your content for channels, personas, local markets and any other permutation that you can think of. And it allows you to tag it so that it’s ultimately searchable for any team member, wherever they are.

Global brands now pivoting Sitecore Content Hub to enable their content and experience objectives include P&G, Google, Mercedes Daimler, Diageo, Coke-Cola and Unilever to name and few. Launched in October 2017 the WPP Sitecore Alliance is a Strategic Global Alliance with Sitecore, combining the deep and experienced expertise of WPP’s Platinum Sitecore Content Hub and Experience Cloud partners Mirum, Wunderman Thompson, Ogilvy, AKQA, Cognifide, FITCH, Superunion, Code Computerlove and VMLY&R  to develop world-class digital solutions and consumer experiences at scale that reduce marketing complexity and produce greater return on investment.


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The Content Challenge and DAM’s

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This virtual event will be open to all WPP operating company client facing leaders across client management, production, commercial, new business and technology.

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Maecenas egestas arcu quis ligula mattis placerat. Aenean imperdiet. Praesent ac massa at ligula laoreet iaculis. Nullam dictum felis eu pede mollis pretium.